SEO Specialist Salary In Kerala 2025

 

  1. SEO Specialist

As of 2025, the average monthly salary for an SEO Specialist in Kerala is approximately ₹20,558.

Salaries can vary based on location within Kerala:

  • Thiruvananthapuram: ₹26,531 per month

  • Thrissur: ₹22,870 per month

  • Malappuram: ₹21,454 per month

  • Calicut: ₹21,306 per month

  • Kochi: ₹21,155 per month

  • Kottayam: ₹20,809 per month

  • Ernakulam: ₹19,721 per month

  • Kannur: ₹18,956 per month

  • Palakkad: ₹18,026 per month

In Kochi, SEO Specialists with 1 to 6 years of experience earn between ₹2 lakhs and ₹5.4 lakhs annually.

For comparison, the national average salary for an SEO Specialist in India is approximately ₹3,66,000 per year.

These variations are influenced by factors such as experience, specific skill sets, industry demand, and the size of the employing organization.

An SEO Specialist is responsible for optimizing websites to improve their search engine rankings, increase organic traffic, and enhance overall online visibility. Their role involves keyword research, on-page and off-page SEO, technical SEO, and performance tracking.


Key Responsibilities of an SEO Specialist

1. Keyword Research & Strategy

  • Conduct in-depth keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush.

  • Identify high-ranking, low-competition keywords for content optimization.

  • Develop and implement a keyword strategy to improve search rankings.

2. On-Page SEO Optimization

  • Optimize header tags, meta titles, meta descriptions, and content on websites.

  • Ensure proper keyword placement, content structure, and readability.

  • Implement internal linking strategies for better navigation and SEO.

3. Technical SEO

  • Improve website speed, performance, and mobile-friendliness.

  • Optimize URL structures, canonical tags, and XML sitemaps.

  • Fix crawl errors, broken links, and duplicate content issues using Google Search Console.

  • Implement schema markup and structured data for better indexing.

4. Off-Page SEO & Link Building

  • Create and implement link-building strategies to increase domain authority.

  • Conduct outreach to acquire high-quality backlinks from authoritative websites.

  • Monitor and remove toxic backlinks that could harm SEO rankings.

5. Content Optimization & SEO Copywriting

  • Work with content writers to create SEO-friendly blog posts, landing pages, and web content.

  • Optimize images, alt text, and videos for better rankings.

  • Ensure content is aligned with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.

6. Local SEO (If Applicable)

  • Optimize Google Business Profile for local search visibility.

  • Implement local citations and directory listings for local SEO.

  • Control ratings and reviews on online platforms to protect your brand's reputation.

7. SEO Performance Tracking & Reporting

  • Track SEO performance using Google Analytics, Google Search Console, and third-party tools.

  • Analyze traffic, rankings, and conversion rates to measure effectiveness.

  • Generate reports and provide insights for SEO improvements.

8. SEO Trends & Algorithm Updates

  • Stay updated with Google algorithm changes (e.g., Core Updates, Page Experience updates).

  • Adapt SEO strategies based on industry trends and search engine guidelines.

  • Experiment with AI and automation tools to improve SEO efficiency.

Optional Responsibilities (Based on Role)

  • E-commerce SEO – Optimize product pages, category pages, and implement structured data for better rankings.

  • YouTube & Video SEO – Optimize video titles, descriptions, and tags for better visibility on YouTube.

  • App Store Optimization (ASO) – Improve visibility of mobile apps in Google Play and Apple App Store.

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