Digital Marketing Executive Salary In Kerala 2025
Digital Marketing Executive
As of early 2025, the average annual salary for a Digital Marketing Executive in Kerala is approximately ₹2,08,971.
Salaries can vary based on location within Kerala:
Thiruvananthapuram: ₹3,53,486 per year
Kottayam: ₹2,35,172 per year
Thrissur: ₹2,20,744 per year
Kochi: ₹2,18,254 per year
Calicut: ₹2,17,929 per year
Ernakulam: ₹2,12,000 per year
Experience level also influences salary:
Freshers (0-2 years): ₹15,000 – ₹30,000 per month
Mid-Level (3-5 years): ₹35,000 – ₹75,000 per month
Senior Level (5+ years): ₹1,00,000+ per month
These variations are influenced by factors such as experience, specific skill sets, industry demand, and the size of the employing organization.
A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to enhance brand awareness, generate leads, and drive business growth. Their role involves SEO, social media, email marketing, paid advertising, and content creation.
Key Responsibilities of a Digital Marketing Executive
1. SEO & Website Optimization
Research keywords and improve the content of websites for search engines.
Improve website ranking through on-page and off-page SEO strategies.
Use Google Analytics and Search Console to track website traffic and performance.
2. Social Media Marketing
Manage and expand your accounts on social media platforms including Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Make interesting stuff, such as images, movies, and posts.
Analyze social media performance and improve efforts to increase Engagement.
3. Content Marketing
Develop and publish blogs, articles, and website content.
Work together with writers and designers to create excellent content.
Optimize content for SEO and user engagement.
4. Paid Advertising (PPC & SEM)
Develop and manage social media ad campaigns on Facebook, Instagram, and LinkedIn as well as Google Ads.
Optimize ad performance through A/B testing and audience targeting.
Monitor ad spend and ROI for cost-effective campaigns.
5. Email & SMS Marketing
Design and execute email marketing campaigns using platforms like Mailchimp, HubSpot, or ActiveCampaign.
Segment email lists and personalize messages for better conversion.
Track email open rates, click-through rates, and optimize campaigns accordingly.
6. Analytics & Performance Tracking
Utilize tools such as Facebook Insights and Google Analytics to monitor and evaluate the effectiveness of digital marketing.
Create reports and offer analysis to enhance marketing plans.
Adjust campaigns based on performance data.
7. Lead Generation & Conversion Optimization
Develop strategies to generate leads through online channels.
Optimize landing pages and CTAs to increase conversion rates.
Implement retargeting strategies to nurture leads.
8. Online Reputation Management
Keep and manage brand mentions and online reviews.
Engage with customers and respond to inquiries professionally.
Handle negative feedback and maintain a positive brand image.
Optional Responsibilities (Based on Role)
Influencer Marketing – Collaborate with influencers for brand promotions.
Affiliate Marketing – Manage partnerships with affiliates and track referrals.
Marketing Automation – Implement AI-driven automation tools for efficiency.
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